Well, not “spirits” in the sense of other worldly beings- but spirits, alcohol, liquor… hooch if you will. More precisely, the branding and packaging for alcohol has always intrigued me, given that it can be so interesting. I’ve always noticed that olive oil packaging- especially the import brands – can also be similarly very interesting.
CoDo Design has published an interesting article, “2018 Craft Beer Branding Trends,” that’s definitely worth a read.
Brian Honey 